Topic: Martin Lindstrom
8 a.m. . Fuel up. It's hard to shop sensibly when your blood sugar is crashing, so skip the bagels, the donuts, and the sugary breakfast cereals...
This week's episode was all about the "brand," and how to "stay on top." So it was only fitting that one of the "biggest brands" in pop culture...
When Tennessee resident Lila Wilson needed to put some money in the bank, she came up with a creative way to save a few dollars. "I collect $1...
Considering the amount of money spent on advertising and the staggering sizes of corporate marketing budgets, it's astonishing to what extent it's unclear what exactly those huge amounts of money buy. Evil enterprise, possibly, but providing insights that are interesting ...
I spent $100 for a doll recently. "Tweens are kids taking baby steps away from home," says Kit Yarrow, a professor of consumer psychology at San Francisco's Golden Gate University who studies children's buying behavior. The right merchandise seems vital ...
At iPitCrew.com we think The Auto Industry should look to other industries for great solutions on how to reach their target consumers. Why? Because ‘Interruption' marketing hasn't been cost effective for years. I am sure in the last six months ...
I'm a huge fan of hybrid science - not the science of hybrid technology (well, in fact I am) - but when different sciences get together and new finding appears. Like when you combine physics and biology and get biophysics. We saw this ...
Shopping for cologne is brutal. 1. Usher VIP $50-$65; bergamot, saffron "Masculine, mysterious". 3. 59% Say the cologne of an ex is still a turn-on. 99% Say you shouldn't smell like cologne from more than a foot away.
Does sex really persuade us to buy a product? Animal Spirits-How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism (Princeton University Press, 2009) examines the relation between economic fluctuations and psychological forces. In How We Decide (Houghton Mifflin ...
Hey, Big Spender, are you out there? However, $343.2 billion is still something, not zero, meaning consumers still deem many items worthy of the original price tag, says Martin Lindstrom, a retail marketing expert and author of Buyology: While retailers suffer ...
Video Gallery
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Author Martin Lindstrom on Brand Sense
Feel, taste, touch, smell and hear how the senses appear ...2010-02-11 -
Buy.ology by Martin Lindstrom |Book ...
In order to understand the effects of branding on the ...2009-02-13 -
Ask Martin Lindstrom Anything
Hot Pilates App mhlo.co MartinLindstrom is a New York ...2011-09-09
