Topic: Michael Norton

Gillette ends endorsement deal with Tiger Woods

Procter and Gamble's Gillette brand will end its endorsement deal with golfer Tiger Woods when their current contract expires on December 31, a Gillette spokesman said Thursday.The men's grooming company is phasing out its Gillette Champions marketing campaign in ...

People Often Trust Eloquence More Than Honesty

Michael I. Norton, associate professor of business administration at Harvard Business School, discusses his and co-researcher Todd Rogers' findings from their study of how people react to speakers who "

Some U.S. charities need profits to survive: experts

NEW YORK (Reuters) - Some U.S. charities need to attract private investors and turn a profit instead of relying on donations to tackle the country's woes, experts say.Charities should operate more like businesses by becoming social enterprises to shore up ...

Can Money Really Buy Happiness?

We all know what it means - that true happiness comes from things that can't be found in any store, like love, friendship, and gratitude. Devote your dollars to things that further your goals and beliefs, says Leaf Van Boven, Ph.D ...

Will fakes morally corrupt you?

Why should it matter whether you buy real designer sunglasses or fake ones? It's not as though Stella McCartney's heading to the poor house any time soon. Three American researchers, Francesca Gino, Michael Norton and Dan Ariely, ran a series ...

Nocturnal Cognitions

The article presents information on the reliance of people to dreams for premonition and insight. According to Carey Morewedge of Carnegie Mellon University and Michael Norton at Harvard, people in the U.S., South Korea, and India all prefer the Freudian theory ...

Data Overload on Dating Sites

Consumers can find more of what they want on the Web, but that may not always be such a good thing. Pai-Lu Wu from Cheng Shiu University and Wen-Bin Chiou from the National Sun Yat-Sen University in Taiwan performed an experiment that ...

Seeing Skin Color

Avoiding references to a person's skin color may seem a logical way to appear unprejudiced, but it can backfire. Michael Norton of Harvard Business School and his colleagues at Tufts and MIT showed head shots to 30 white students and had ...

When Dreams Come True

In an effort to understand whether people take their dreams seriously, Carey Morewedge of Carnegie Mellon University in Pittsburgh and Michael Norton of Harvard University surveyed 149 college students attending universities in India, South Korea or the United States about theories of ...

The Price of Words Unspoken

After Barack Obama's landmark speech on race on 18 March, it was hard to tell what got more media attention: Regardless, many pundits agreed that as an African-American, Obama could discuss race in ways few white people would dare. That's ...