Topic: Tim Hawthorne

Media Buying 1oh!1

ArticlesBase - 566 days ago
The "Oh's," the "Aughts," the "Naughts," the "Double O's" – seems no one is quite sure what to call or how to characterize the decade recently retired. Globalization, war on terrorism, everything Apple, reality TV, emerging BRIC economies, web 2.0 ...

Yeah, But Can the iPad Make Me Money?

ArticlesBase - 654 days ago
Driven by the hype in the technical press, I visited Apple's website and checked out the iPad video. Like all of Apple's geek candy, the iPad looks great--sleek and slick. It demos as completely intuitive, with barely a learning curve ...

Display: A Medium Unsuited To The Message

ArticlesBase - 711 days ago
With the economy in recession, and consumers examining their checking account balances more closely than ever, marketers have followed suit?spelling trouble for online display ads. In the first half of 2009, display accounted for only 34 percent of U.S. online ...