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When it turned out she was wrong, she looked like an idiot. But beyond that her ratings are now in a freefall! Fox News had the coverage: “The Rachel Maddow Show” saw its ratings plummet 36 percent on Wednesday, compared to the prior night. That drop was even sharper in the key demographic of 25 to 54-year-olds, the viewership of which fell 54 percent, Sandra Smith reported.